Since the launch of the MagicBand in 2013, Walt Disney World resort guests were able to select a solid color MagicBand and customize the text on the underside. Soon guests will get more customization options including character MagicBands.
The new MagicBands will be offered to resort guest at a discount of $14.99. This means that the majority of MagicBands will currently be around $10 for the upgrade. Guests can order on both the My Disney Experience website and the My Disney Experience App. These new MagicBands can still have the underside customized. This seems like a great move for Disney and at a very attractive price point!